Marketing Executive (Buying Groups & Vet Direct)

We are currently seeking a Marketing Executive to provide support to the Marketing Manager by creating and executing an annual marketing and communication plan, through multiple medium, focussing on our customers, suppliers and products. This marketing team are responsible for generating high quality, effective marketing and communications to drive our businesses, Vet Direct, MiVetClub and VetShare towards budget and strategic goals.

Vet Direct is a multi-functional supplier for progressive veterinary practices; fulfilling consumable, uniform, instrument and equipment needs. MiVetClub and VetShare are buying groups that are delivering extensive procurement packages for independently owned veterinary practices, to empower them to deliver affordable and high quality veterinary services to their customers. As part of the CVS Group our drive is our people; who are knowledgeable and passionate about customer care and animal welfare.

This is a home-based role with occasional travel across the North of England (Manchester, Newcastle, Leeds, York). The ideal candidate for this position will be based in/around these areas. 

 This is a permanent position working 40 hours per week Monday to Friday.

Key duties and responsibilities include:

• Support development and execution of the marketing strategy and plan
• Create branded collateral to support field teams, customers, members and suppliers
• Day to day management of websites, content strategy and co-ordination of website development roadmap
• Support other members of the business with outbound customer communications and interactions ensuring a consistent brand message
• Create campaigns and automated programs to retain customers and members, increase order value as well as converting prospects into customers.
• Work with internal teams e.g Technical Support Team or Relations Team to create and promote engaging education and content
• Manage the day-to-day social media presence and content across key brands as determined by the strategy
• Be the “go to” person in marketing for the CRM system supporting any data management requirements and data analysis of campaigns

Key skills and experience required:

• Previous experience of managing social campaigns and using management tools
• Proven success in delivering multi-channel campaigns
• Competent in Google Analytics, Microsoft products and survey tools. Adobe suite and video editing would be a bonus
• Good inter-personal skills to quickly build strong working relationships with both internal and external stakeholders
• Experience managing multi-channel campaigns
• Demonstrable experience of working well in multi-disciplined/cross-functional teams
• Proven marketing experience in a business to business environment
• Ideally a marketing qualification but not essential
• Experience managing multi-channel campaigns
• Experience within veterinary ideal but not essential
• Experience within CMS systems, databases and email marketing systems
• Competent in Google Analytics, Microsoft products and survey tools. Adobe suite and video editing would be a bonus

In addition to a salary of £27,000 - £30,000 DOE, we offer a range of company benefits including;

• Up to 7 weeks annual leave plus Bank Holidays (or equivalent) with our Buy/Sell holiday scheme - allowing you to purchase an additional two weeks of annual leave or sell one weeks leave
• Receive an extra days leave each year in your first 5 years at CVS
• Company workplace pension scheme
• Discounted gym membership
• Cycle to work scheme
• Save As You Earn
• Staff discount of services, medication and food

CVS is committed to being a fully inclusive place to work where all our colleagues are encouraged and supported to be themselves, where difference is celebrated and where everyone feels able to deliver their best. We are also determined to build a workforce that is more representative of our diverse communities and the people we provide our services to.