Paid Media Executive

At CVS Veterinary Group, our purpose is to provide the best possible care to animals. Our vision is to be the veterinary company people most want to work for.

We are an international integrated veterinary services provider which delivers to clients through four business areas; our veterinary practices, diagnostic laboratories and e-commerce division. Our success is derived from the passion our people have for animals and for making pets a priority, it's what is at the heart of our work, every day.

Summary of role:

W are looking for two Paid Media Executives who will support the Performance Marketing Manager in developing, executing and managing paid media campaigns, including but not limited to Search and Social for CVS. These individuals will work closely with our marketing and commercial teams, striving to deliver superior performance.

This is a perfect role for someone who wants to help us drive success across all divisions at CVS. There is an opportunity to help deliver a truly customer centric approach to our campaign activation and this role will be key to ensuring that happens at pace and with a view on what's possible now and in the future. 

Please note – this role is remote with some travel to CVS sites

Key Responsibilities:

• Support the Performance Marketing Manager in the planning, execution and delivery of paid media campaigns across appropriate channels (social, search etc)
• Daily performance tracking & analysis – Feedback on campaign performance, trends, and insights
• Managing budgets, bids, and forecasts
• Working with creative teams to test and refine ad concepts and formats
• Stay informed of new technology and opportunities to further our innovation in the paid media space.
• Collaborate with stakeholders to ensure the customer experience carries through into the onsite journey and that we have clear and consistent alignment. 

Key Skills Required:

• Proven ability to effectively manage digital advertising platforms including Google Ads and Meta Ads Manager.
• Data-driven mind-set with a deep understanding of campaign optimisation.
• Knowledge of GA4 and Google Tag Manager (CJA, Jira and confluence advantageous)
• Able to develop and maintain good relationships with stakeholders.
• A team player with great interpersonal skills, who is positive, proactive, and not afraid to ask questions. 

We offer a range of company benefits including:

• 6 weeks leave a year (5 weeks annual leave + Bank Holidays or equivalent time off)
• Buy/Sell holiday scheme
• Health cash plan – money saved on everyday health treatments
• A range of flexible benefits to suit your needs, including discounted gym membership, childcare vouchers and much more!

CVS is committed to being a fully inclusive place to work where all our colleagues are encouraged and supported to be themselves, where difference is celebrated and where everyone feels able to deliver their best. We are also determined to build a workforce that is more representative of our diverse communities and the people we provide our services to.