Senior Brand and Marketing Manager

At CVS Veterinary Group, our purpose is to provide the best possible care to animals. Our vision is to be the veterinary company people most want to work for.

We are an international integrated veterinary services provider which delivers to clients through four business areas; our veterinary practices, diagnostic laboratories and e-commerce division. Our success is derived from the passion our people have for animals and for making pets a priority, it's what is at the heart of our work, every day.

We're looking for an experienced Senior Brand & Marketing Manager to lead the development and delivery of our national and local marketing strategy, ensuring a consistent and compelling brand experience across every customer touchpoint.

This is an exciting opportunity for a commercially minded marketing leader who combines strategic thinking with hands-on execution and thrives in a collaborative, purpose-led environment.

The Role

Reporting to the Head of Marketing, you'll be responsible for leading our brand strategy and multi-channel marketing activity across both national and local campaigns.

Working closely with operational leaders, digital teams, agencies and practice colleagues, you'll ensure our marketing activity delivers meaningful business outcomes while protecting and enhancing the CVS brand.

You'll lead a talented team of marketing professionals, champion creativity, and use data and insight to continuously improve performance.

What You'll Be Doing

• Developing and executing CVS Group's brand and marketing strategy across all channels.
• Leading integrated omni-channel campaigns including digital, PPC, social, print and in-practice marketing.
• Acting as the guardian of the CVS brand, ensuring consistency and excellence across customer communications.
• Partnering with Operations, Digital, PR and senior stakeholders to align marketing activity with business objectives.
• Managing and developing a team of Marketing Executives, Specialists and an in-house Graphic Designer.
• Monitoring campaign performance and translating insights into actionable recommendations.
• Driving customer engagement, retention and acquisition through targeted marketing initiatives.
• Managing customer communications, CRM strategy and database integrity.
• Overseeing agency relationships and ensuring maximum value from external partners.
• Managing budgets effectively while identifying opportunities for optimisation and efficiency.
• Conducting market and competitor analysis to inform strategic decision-making.

About You

We're looking for someone who can confidently balance strategic leadership with operational delivery.

You'll bring:

• Significant experience in brand management and marketing leadership.
• A proven track record of delivering successful multi-channel marketing campaigns.
• Experience managing, coaching and developing high-performing teams.
• Strong stakeholder management skills, including working with senior leaders.
• Excellent commercial awareness and the ability to connect marketing activity to business outcomes.
• Strong analytical capability and experience using data to drive decisions.
• Knowledge of digital marketing, content creation and customer journey management.
• Experience managing agencies and external suppliers.
• Exceptional communication and relationship-building skills.

Experience within veterinary, healthcare, retail or customer-focused multi-site organisations would be advantageous.

Why Join CVS Group?

At CVS, our people make the difference. We foster a culture built on collaboration, trust and continuous improvement, where everyone is encouraged to contribute ideas, take ownership and grow professionally.

You'll join a team that values:

• Doing the right thing for our customers, colleagues and communities.
• Supporting and developing one another to achieve shared success.
• Taking accountability for delivering exceptional outcomes.
• Treating others with openness, respect and professionalism.
• Striving for excellence through innovation, learning and continuous improvement.

In return, we'll provide a supportive environment, opportunities for development and the chance to make a genuine impact within one of the UK's leading veterinary groups.

You will also receive company benefits including:

• 6 weeks leave a year (5 weeks annual leave + Bank Holidays or equivalent time off)
• Buy/Sell holiday scheme
• Health cash plan – money saved on everyday health treatments
• A range of flexible benefits to suit your needs, including discounted gym membership, childcare vouchers and much more!

CVS is committed to being a fully inclusive place to work where all our colleagues are encouraged and supported to be themselves, where difference is celebrated and where everyone feels able to deliver their best. We are also determined to build a workforce that is more representative of our diverse communities and the people we provide our services to.

Ready to help shape the future of the CVS brand?

Apply today and become part of a business committed to caring for animals, supporting colleagues and delivering exceptional customer experiences every day